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Wednesday, October 2 • 9:00am - 9:30am
Sangam music: Mobile application as an outreach tool of the National Cultural Audiovisual Archives of India

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A significant part of the digital repository of National Cultural Audiovisual Archives (NCAA) features hitherto unpublished classical, folk and contemporary music. Prior to systematic metadata creation, conservation and digitization under the aegis of NCAA, their parent analogue recordings had been languishing in the archives of several governmental and non-governmental institutions across India. During the ongoing pilot phase of NCAA, following its successful certification as a Trustworthy Digital Repository by way of clearing the ISO 16363:2012 audit, it was envisaged that an attempt be made at curating select archival recordings and pushing them to users via a focused mobile application. Sangam Music has been created in collaboration with an industry partner to occupy a similar space as JioSaavn Music, Gaana, Wynk and other mobile applications in the Indian market. This paper will discuss the yearlong journey towards making nearly 5000 audio tracks available through Sangam Music a reality and discuss various aspects of its creation, including seeking permission from partnering institutions, creating a robust yet easy-to-use metadata schema, implementation of dynamic adaptive bit-rate streaming and digital rights management in a rapidly evolving environment of mobile applications.

avatar for Irfan Zuberi

Irfan Zuberi

Project Manager, National Cultural Audiovisual Archives, Indira Gandhi National Centre for the Arts
Irfan has been involved with the arts for nearly 20 years as researcher, cultural consultant, editor, festival curator and audiovisual archivist. He holds a Master of Philosophy Degree from Delhi School of Economics with a thesis titled ‘Theodor W. Adorno’s Theory of the ‘Culture... Read More →

Wednesday October 2, 2019 9:00am - 9:30am BST
Theatre 1